Entrepreneurs need chutzpah

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Entrepreneurs need chutzpah, but Lasn takes it to new levels because as he spoke one recent afternoon in his Vancouver office, he didn't even have a product. The product is a sneaker, but in a funny way that's almost incidental. It's called the Blackspot, and Lasn's ideas all revolve around this brand -- or antibrand. That distinction matters a great deal to Lasn because for the past 15 years he has made a name for himself as one of the most vocal opponents of the whole concept of branding, advertising, and marketing. The magazine he co-founded, Adbusters, is devoted to satirizing, criticizing, and flat-out attacking big corporations such as Nike, Philip Morris, ExxonMobil, and McDonald's and their carefully crafted public images.