The collection included increased padding

Nike's basketball shoe line was fairly popular in the skateboarding scene, and the Dunk soon became a popular shoe for skaters due to the stability and lower profile sole which improved grounding performance. In 2002, Nike created a Dunk specifically for skateboarders, known as the Nike Dunk SB. It features an extra-padded "puffy tongue" (common among skateboarding sneakers) and Nike's patented Zoom Air insole. Since then, the Nike Dunk SB has become a popular icon for enthusiastic sneaker-collectors, and has hit the streetwear fashion scene. Nike currently collaborates with many designers to create special edition and collectible Dunks. The popularitiy of these dunks has grown so wide that it has prompted Nike to create many other kinds of shoes specifically for skateboarding such as Paul Rodriguez's, Tre's, Blazer's, and Team Editions to name a few. These shoes mimic the colorways and limited quantities of that of Nike Dunk SBs, which increases their value and appeal. As Nike became a hit, they not only were bought for daily usage they started evolving into collector items. Many would line up outside Nike Town and other specific stores for days waiting for the release of the new Dunks. Once the this new hot item is sold out, the price in the pair of shoes just rises insanely. For example the Avengers Sb was released in nike blazers June 2005 retail. In 1997, Nike produced their own line of skate shoes, but were unable to sell to many specialist skate shops as nike blazers women the market was already strongly in favour of companies such as DC, Globe and Vans and Nike wasn't associated as a skateboarding brand among a skateboarding community; heavily influenced by branding. In 2002, Nike came out with the SB brand. Nike SB Dunk Lows were released, with padded tongues and collars with the "Zoom Air" insoles and were more similar to their competitor's styles than their previous attempts. After the SB Dunk's mediocre sales, they released four other models. In 2004, Nike SB signed Paul Rodriguez as a figurehead to the brand. In March 2004, Nike released the Nike Dunk SB collection, due to the increased popularity of skateboarding in California. Differing from the old SB Dunk range in that there were a variety of changes made, designed specifically for skateboarding. The collection included increased padding and Zoom Air insoles.

Due to the function of skateboarding shoes the material quality was increased, including triple stitching which is the standard for shoes designed for skateboarding due to their intense wearing. In 2005, Nike SB gave Paul Rodriguez his own pro model shoe named the Nike SB Paul Rodriguez Zoom Air Low. That year, one of Nike SB's spokespersons, Lance Mountain, decided to release the Nike Blazer SB, a version of the Nike Blazer basketball shoe from the early 1970s. They named it the Nike SB Blazer and added a few new features such as the padded collar and Zoom nike blazers sale Air insoles. Lance rode for Adidas in 2005 and then joined Nike SB in 2007.